This book -- spanning eight years of Art World News issues -- offers a 'course of study' on the vagaries of selling art in a retail gallery environment. There are 36 'chapters' covering a wide range of subjects, from Viewing Room Use, Doing T.O.s, Selling in the Home, Sales Motivation, Display, Merchandising, Sales Promotion, Discounting.......(whew!) and much more.

Each article reads in about ten minutes (so you can keep it in that little 'reading room' in the back of the gallery).

Great for those Saturday morning sales meetings (that we hope you're having each week). We think you'll find it very helpful!

"The book makes a great 'tune-up' read for anyone selling artwork -- or anyone in retail, actually"

260 pages. softcover.
PRICE: ONLY $34.95

With a forward by Sarah Seamark, Editor of Art World News