I have addressed the concept of closing in all my books but I still kept getting requests for a more fleshed-out treatment on the subject. In addition, over the years I kept developing more thorough and effective methods and came to realize there was so much more to it than I was able to reflect in earlier books. So this book is all about one thing: CLOSING THE SALE.

It's everything I know about the subject. With industrial strength techniques—meaning, this is how the professionals in our industry do it. This book will dissect the process, evaluate what is useful and what works against you and teach you how to be your own 'closing coach' so you know the most appropriate method for closing each and every individual sale—because even though it's the same activity each time, every sale is different. Each customer is different. "The Yes Train" will optimize your potential to close every sale.